3 Keys That Could Lead to Your Next Job
How to Optimize Your LinkedIn So Recruiters Find You
Sometimes you come in second for the job you really want or the job you want isn’t open right now. If you’ve networked or interviewed your way to a good relationship with someone at a company where you’d like to work, that’s the perfect way to turn a connection into a resume builder. And if you play your cards right, it could lead you to your next job.
One way you can leverage your connection into your next job is through project work. What’s project work? It’s work you do for someone that is clearly defined and helps them with their job and helps you with your resume. Doing project-based work for someone is a great way to prove your skillset. The easiest type of project work to get is work you can do remotely and independently. Any sort of market research, be it in-person research or online research, is doable and can deliver great value to your connection. Possible ideas include industry trends, competitor activity, or best practices.
For example, let’s say you want to work in consumer electronics, your target is Sony, and you know someone who works there. My philosophy is you need to make it difficult for people to say no. There’s a way to handle this situation that makes it much more likely for you to get a YES. There are the three keys to getting a YES:
The 5 Things People Consistently Screw Up in Interviews
If you’re looking for a job or will be soon, your LinkedIn profile needs to be stellar because it’s often the first thing recruiters see about you. Most LinkedIn profiles could be significantly improved with just a few minutes of work. My recent blog post 5 Things You Must Do Online offered advice on how to maximize your LinkedIn profile. If you haven’t read it and done those things yet, they are no-brainers and will significantly impact how you’re coming across online. Taking that blog post a step further, today, I’ll share how you can use keywords in your LinkedIn profile to get noticed by recruiters and ultimately get what you want quicker.
Here are 5 things that’ll take you less than 10 minutes to do to your LinkedIn profile that could drastically effect how you’re showing up in recruiter search results.
Why You Haven’t Mastered Public Speaking Yet
There’s an art to interviewing. It’s the perfect balance of being authentic to who you are while saying and doing the right things to come across as the undisputed top candidate for the job.
My two recent blog posts on interviewing (10 Tough Questions You Need to Know How to Answer and The Biggest Secret You Need to Know About Interviewing) focused on how to win by doing things right. While that’s great and important, there’s another angle to consider, which is not doing anything drastically wrong during an interview. That’s what I’m going to focus on today by sharing with you the 5 things people most commonly screw up in interviews that lead them to not get hired.
The Biggest Secret You Need to Know About Interviewing
Do you wonder why public speaking feels so difficult? And why you haven’t been able to master it yet? It’s simple really. You’re too focused on memorizing specific statements, sometimes even exact words and then reciting them. That’s a sure-fire way to deliver a weak presentation, and you are capable of much better than that.
Here are two things I’d like to encourage you to do differently moving forward to up your presentation game:
Getting into the Advertising World
Most people suck at being interviewed because they don’t approach it strategically. When you read a job description and think about your background, what you NEED to do is boil it down to the 5-10 reasons why you should get the job. Think of these as key selling points. Your challenge is to make sure those reasons come across in the interview. Most people don’t do this and that’s why most people don’t get hired.
10 Tough Interview Questions You Need to Know How to Answer
This month we sat down with Jim Wood, Partner and Executive Creative Director with AnalogFolk. Jim works in NYC, which is one of the ad agency's six global locations. He's a veteran in the advertising world with almost 20 years of experience and a roster of current and past clients including Nike, CLIF Bar, jetBlue and BMW. We talked to him about working in the advertising world. Check out what he had to say ...
Made To Hire: Advertising sits under the broader umbrella of marketing. Why does advertising specifically interest you over any other type of marketing?
JW: If Marketing is the house, Advertising is the game room. It offers all the toys and tools anyone would need to create unique, emotional and persuasive reasons to engage with a brand.
Made To Hire: How did you get your break into the advertising world?
Getting into the Tech World
Are you prepping for an interview? Or thinking about going after a new positon soon? Here are 10 tough interview questions you should be ready to answer. Questions like these challenge you to be quick on your feet and put your best self forward. After each question, I’ve included some advice on things to consider with your answer.
1. What motivates you?
a. Think big and be inspirational if you can be. For example, ‘Helping people’ or ‘The opportunity to impact change,’ are great motivators to share.
b. Ideally share an example related to professional success
How to Beat Resume Screening Software
This month we sat down with Jenna Fallon-Schindler, Senior Account Manager at Adobe. We talked to her about working in the tech world and what it's like changing industries. Check out what she had to say ...
Made To Hire: I know your background is on the digital side of sport. What has it been like moving to a purely tech-focused company like Adobe?
5 Steps to Get the Perfect Letter of Recommendation
Don’t assume your resume ever makes it to human eyes. Many companies, especially the big ones, use resume screening software to pull out the most qualified applicants. Recruiters and hiring managers don’t have the time to go through all the resumes submitted for a position so you need to be smart to beat the software and make it to human eyes. I have 5 must-do tips to help your resume make it through:
Insider Tips for Getting into adidas
Right now you might be like most people - going through the job search and application process with just a standard resume and feeling very rejected and maybe a little hopeless. Your job application gets much stronger when your resume is accompanied by a letter of recommendation. I’m sure you know this but you might not have made the effort to get a letter of recommendation. So how do you get the perfect one? You write it. What?! Yes, you write it. Let me explain.
Here are the 5 simple steps to follow to make this happen:
The Connection Between How You Enter a Room and Your Success
This month we chatted with adidas' Women's Brand Marketing Director, Ashley Czarnowski, to understand what a hiring manager at adidas is thinking when looking for someone to join their team. Check out what she had to say …
Made To Hire: How and when did you get into adidas?
AC: I’ve been at adidas for 5 years. I was lucky enough to be recruited by an adidas HR recruiter on LinkedIn for a Brand Marketing position in Running.
Made To Hire: What’s your advice on how people can get their resume noticed when competing against hundreds of applicants for a job at adidas?
10 Rules to Ensure Your Emails Get Read
You don’t realize it but every time you enter a room you’re making a statement about where you’re going in your career. People quickly reveal themselves as heading down one of two paths. Path 1 = motivated and success-bound. Path 2 = disconnected and disappointed. Which path are you on? Is that where you want to be? Let’s explore.
Are You Making These Mistakes When Giving Presentations?
You write more emails each day than you can count. Let’s make sure your email communication style isn’t putting people off. Here are 10 simple, yet very important rules to follow when sending emails:
1. What’s the subject? Use an informative subject line. Avoid using vague subject lines like ‘hi’ or ‘application’. Be specific so it’s obvious what the email is about.
2. Get off on the right foot. Be professional with how you start and end emails. Avoid casual opening and closing remarks like ‘hey’, ‘later’, ‘ciao’, etc. Using ‘hello’ or ‘hi’ to start the email is fine when combined with the person’s name. And ending with ‘thanks’, ‘thank you,’ or ‘best’ are all good choices.
What It Takes To Get Hired At Tesla
We’ve all watched presentations that were painfully bad. Remember thinking, ‘I’m so glad that isn’t me standing up there?!’. Most of us dread public speaking. For that reason, it’s one of my favorite things to work on with people because with just a few small adjustments you can make a huge difference in your presentation skills.
So what are the biggest mistakes people make when giving presentations? And how do YOU avoid them?
5 Things You Must Do Online
We sat down with Tesla's West Region Director to uncover what Tesla looks for when hiring employees and how you can stand out from the crowd. Whether you want to work at Tesla or just get insights from a seasoned business expert, check out this interview.
MADE TO HIRE: What does it take to get hired at Tesla?
Tesla: Passion, grit, drive, results-orientation, intellectual curiosity, integrity, and trustworthiness. You literally have to be able to come to the table with the ability to execute in the current climate while challenging the status quo and offering solutions with better efficiencies and higher results.
Nail Your First Impression
When was the last time you checked out the social feed or LinkedIn profile of someone you’ve never actually met? I’d bet for many of you, it was within the past 24 hrs. What did you think of what you saw? Without even realizing it, that person’s feed or profile made an impact on you.
When we think of first impressions, what usually comes to mind is what you think when you first see someone in person. The reality, however, is that your virtual first impression is just as important as your live first impression. And if you’re working towards your next career goal, then you better make a strong virtual first impression because hiring managers and recruiters are looking.
Check out my advice on the 5 things you should do today to make the right virtual first impression.
Establish Your Brand: Having a Clear Vision
You might not realize it but you are constantly being judged by how you put yourself together. The next day you feel lazy and decide not to shower could be the day you meet someone who could change your career. It’s better to just accept that first impressions truly matter and take control over how to nail yours. Give me 5 minutes and I can help.
I do an exercise with my students where we review different looks on the same person and use adjectives to describe the person in each of the looks. It’s amazing how much people infer by how you dress and the other little details that make up your look. Let’s play the game and you’ll see what I mean.
Establish Your Brand: Your Personal Description
How are people supposed to help you if you aren't clear on what you want? I always tell my students, ‘Fake it till you make it.'
It's okay if you don't know exactly what you want to do and exactly where you want to do it. We were all there at some point but how you manage that uncertainty is actually very important to ultimately get what you want in your career.
What is Marketing Yourself and Why Do You Need to Get It?
There are so many things you are and aren’t doing that are creating your brand. You’re being defined by people around you based on how you communicate, how you dress, how you carry yourself, and much more. And I hope you’re starting to feel empowered by the opportunity you have to actively define how you’re viewed professionally.
We’re constantly bombarded by companies marketing and selling things to us. Whether it’s the new sneakers they make you believe you must have or the next iPhone about to release, brands are marketing to you every day. Believe it or not, you really have a crucial role in all the marketing happening out there. It’s to consciously and actively market yourself.